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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS? 2.0 and ChoiceModelR?.

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    Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

  • Marketing Segmentation

    Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

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    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest? helps take the guesswork out of advertising.


Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

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  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Covid-19 Consumer Reaction ReportConsumer Outlook Regarding COVID-19Overall, the consumer outlook regarding COVID-19 is relatively positive. More than half of consumers say they believe the situation will improve in 2021 compared to 2020. Another one-third are guarded, with expectations that the situation will remain the same, and roughly one in ten are pessimistic, saying they expect things to worsen in 2021.
  • Marketing Research Blog It’s Time to Put Those Negatively Worded Items Behind UsIn an effort to catch survey cheaters, researchers use negatively worded attributes placed in groupings of positively worded attributes. This context switching causes respondent confusion, which creates error.
  • Benefits of Basic Marketing Research
  • Marketing Research BlogGood Riddance To 2020 But Wait...Eight Positive Trends Worth Keeping For The FutureDespite the long list of negatives from 2020, there are several positive trends from the year, including; strengthening relationships, continuing work-from-home/work remotely, increasing emphasis on diversity and inclusion, etc.

Download Our Free Covid-19 Consumer Reactions Report

The Decision Analyst Covid-19 Consumer Report (Updated Jan. 26) includes our observations from talking with and surveying over 8,000 U.S. consumers over 14 waves.

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Segmentation Series Videos

These 14 short videos outlay the basics a successful market segmentation project from the initial planning phase to applying the results to your business.

Segmentation Video Series

Marketing Research Library

Decision Analyst provides free white papers, articles, educational videos, case studies, glossary of marketing research terms for marketers and marketing researchers.

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