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  • Covid-19 Consumer Reaction ReportConsumer Outlook Regarding COVID-19Overall, the consumer outlook regarding COVID-19 is relatively positive. More than half of consumers say they believe the situation will improve in 2021 compared to 2020. Another one-third are guarded, with expectations that the situation will remain the same, and roughly one in ten are pessimistic, saying they expect things to worsen in 2021.
  • Marketing Research Blog It’s Time to Put Those Negatively Worded Items Behind UsIn an effort to catch survey cheaters, researchers use negatively worded attributes placed in groupings of positively worded attributes. This context switching causes respondent confusion, which creates error.
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  • Marketing Research BlogGood Riddance To 2020 But Wait...Eight Positive Trends Worth Keeping For The FutureDespite the long list of negatives from 2020, there are several positive trends from the year, including; strengthening relationships, continuing work-from-home/work remotely, increasing emphasis on diversity and inclusion, etc.

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The Decision Analyst Covid-19 Consumer Report (Updated Jan. 26) includes our observations from talking with and surveying over 8,000 U.S. consumers over 14 waves.

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These 14 short videos outlay the basics a successful market segmentation project from the initial planning phase to applying the results to your business.

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Decision Analyst provides free white papers, articles, educational videos, case studies, glossary of marketing research terms for marketers and marketing researchers.

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